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Greetings!
Welcome!
We are excited to introduce an e-newsletter providing updates, resources, news, and interesting ideas related to advertising and media. |
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From the Desk of
Stéphane PERE: Let me open with this premise: Two-thirds is the magic number for branding. Two-thirds of all communications between two people or between a speaker and a group of listeners is made by nonverbal communication.
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What's new at Ideas People MediaIdeas People Media is a branding platform that leverages award-winning and influential publications. Advertisers can reach curious, opinionated and influential readers at scale, in a well-lit editorial environment. We now reach the Ideas People psychograph through all digital touch-points: on site (display and video pre-roll), on mobile and in-app. We are now global! What began in Q4 2010 in the U.S now comprises 60 online publishers reaching 40 million readers globally. With 3 million readers in the UK, our reach is already stronger than Bloomberg, Financial Times, Forbes, Times Online and The Week combined. We are expanding our sales efforts to the UK market.
Who's New
Sales in New York: Coming from USA Today - John McLaughlin (johnmclaughlin@economist.com) Coming from The New York Times - Julian Gunder (juliangunder@economist.com) Sales in London: Selina Horshi (selinahorshi@economist.com) New Advertisers This Month
Delta Airlines Prudential Toyota BBC America Center Forward
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Ideas People Media
is on the Map!
Ideas People Media appears in the Vertical/Custom Section of the Display Lumascape.
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What We're Reading
California Literary Review
Mad Men Recap: "Far Away Places" (Season 5, Episode 6)
Everybody was taking trips, with or without their loved ones. Read Here... Alternet
Are Data-Mining and Advertising Stripping Language of its Meaning?
An alternative look at data collection in the advertising industry.
Read Here...
The Christian Science Monitor
Gideon Sundback: At first, the world shunned the zipper
Who ever thought that the zipper at one time suffered from poor marketing?
Read Here...
CFO
Shakespeare, Sexism, and Branding
How what you call yourself matters. Hence why we are not a network.
Read Here...
EUobserver
Politicians divided on 'Big Brother' Internet laws
Privacy Laws are luckily something Ideas People Media will never have to worry about, since we firmly believe that cookies aren't readers.
Read Here...
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New Publisher Spotlight:
Featuring the best in international culture and local event listings, Flavorpill helps readers navigate their cultural world and populate their social calendars. With strong traffic in the U.S, UK, and abroad, Flavorpill and Flavorwire have tripled in growth annually since 2009, currently reaching upward of 1.5 million influential urban dwellers monthly. The same type of readers who turn to The Economist for global insight regularly rely on Flavorwire for their pop-culture fix, including the latest in art, music, film, television, and more. We are excited about this new addition to our culture category!
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Ideas People Dictionary
We have a few entries of our own... transparency: your publishers actually know that they appear on your site list premium: your publishers have won actual industry awards for their editorial alliance: a merging of interests and efforts among like-minded publishers mindset: intention or inclination to be interested in your ads audience: defined by the content they engage with, not the cookies on their browsers |
Questions, comments, or concerns? Simply reply to this email.
Looking to advertise?Contact Ben Rabunski, Global Sales Director
212.541.0527
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